IXTENT and the Canadian Embassy in Prague invite you to take part in the workshop Take Full Advantage of 21st Century Marketing Techniques to Attract Your Customer.


  • October 6, 2016


  • Embassy of Canada to the Czech Republic, Ve Struhách 95/2, 160 00 Prague 6. Link to the map.


  • 08:30 – 09:00 – Registration
  • 09:00 – 09:10 – Introduction, Welcome Speech
    Barbara Richardson, Ambassador, Embassy of Canada to Czech Republic
  • 09:10 – 09:30 – Marketing in the Era of Digital Transformation
    Roman Knapp, Sales & Marketing Manager, IXTENT s.r.o.
    Companies standing at the forefront of digital transformation today significantly outpace their competition in every branch of the economy. Digital marketing is one of the most important aspects of this process. In the digital economy, the vast majority of purchasing decisions are made before the supplier is even contacted, and more and more purchases are carried out online. Marketing must adapt in order to stay relevant for the specific consumer as well as to understand how to take advantage of a specific place, situation, and presence. In this lecture, we will introduce you to the technological tools that enable companies to provide customers with important information through personalised interactive experiences, thus increasing their involvement, their inclination to purchase, and their overall satisfaction.
  • 09:30 – 10:00 – Increase the Value of your Brand Through More Effective Digital Media Management
    Jozef Novota, Sales Manager, IXTENT Slovakia s.r.o.
    In today’s customer-oriented environment, digital media administration is absolutely essential. OpenText Media Management helps protect and increase investments in a brand’s value through effective administration and control of multimedia data. OpenText Media Management offers transparent categorisation, archiving, searching, and subsequent use of multimedia data across the entire company and its branches.
  • 10:00 – 10:20 – Coffee Break
  • 10:20 – 11:00 – How to Personalise Your Customer Communications
    Roman Knapp, Sales & Marketing Manager, IXTENT s.r.o.
    Do you need to communicate personally with customers and business partners through various channels – letters, e-mails, text messages, social sites, and more? OpenText Communications Center Enterprise (CCE) is a modern solution for personalised communications that enables your company to connect with its customers through both traditional and new channels, including social networks.
  • 11:00 – 11:30 – Transform Your Website Visitors Into Satisfied Customers
    Jiří Jakeš, Account Manager, IXTENT s.r.o.
    Are you looking for a solution that will enable you to communicate and share content with the visitors of your company website as easily as meeting them in person in your office? Guide them through the website, help them with search or with completing various web based forms, answer their questions, or share additional information and documents. Turn the visitors of your website into satisfied customers who will be always happy to return to you.
  • 11:30 – 13:00 – Discussion & Lunch

Workshop language

  • Czech

Participation in the workshop is FREE OF CHARGE.