IXTENT and the Canadian Embassy in Prague invite you to take part in the workshop Take Full Advantage of 21st Century Marketing Techniques to Attract Your Customer.
- October 6, 2016
- Embassy of Canada to the Czech Republic, Ve Struhách 95/2, 160 00 Prague 6. Link to the map.
|08:30 - 09:00||Registration|
|09:00 - 09:10||Introduction, Welcome Speech
Barbara Richardson, Ambassador, Embassy of Canada to Czech Republic
|09:10 - 09:30||
Marketing in the Era of Digital Transformation
significantly outpace their competition in every branch of the economy.
Digital marketing is one of the most important aspects of this process. In
the digital economy, the vast majority of purchasing decisions are made
before the supplier is even contacted, and more and more purchases are
carried out online. Marketing must adapt in order to stay relevant for the
specific consumer as well as to understand how to take advantage of a
specific place, situation, and presence. In this lecture, we will introduce you
to the technological tools that enable companies to provide customers with
important information through personalised interactive experiences, thus i
ncreasing their involvement, their inclination to purchase, and their overall
|09:30 - 10:00||
Increase the Value of your Brand Through More Effective Digital
absolutely essential. OpenText Media Management helps protect and
increase investments in a brand’s value through effective administration
and control of multimedia data. OpenText Media Management offers
transparent categorisation, archiving, searching, and subsequent use of
multimedia data across the entire company and its branches.
|10:00 - 10:20||Coffee Break|
|10:20 - 11:00||
How to Personalise Your Customer Communications
partners through various channels - letters, e-mails, text messages, social
sites, and more? OpenText Communications Center Enterprise (CCE) is a
modern solution for personalised communications that enables your
company to connect with its customers through both traditional and new c
hannels, including social networks.
|11:00 - 11:30||
Transform Your Website Visitors Into Satisfied Customers
content with the visitors of your company website as easily as meeting them
in person in your office? Guide them through the website, help them with
search or with completing various web based forms, answer their questions,
or share additional information and documents. Turn the visitors of your
website into satisfied customers who will be always happy to return to you.
|11:30 - 13:00||Discussion & Lunch|
Participation in the workshop is FREE OF CHARGE.