Web Content Management

Benefits

  • Reduction of costs relating to development and operation of web pages
  • Increased responsibility of the entire organization for the web presentation contents
  • Maximization of content authors productivity  
  • Direct support of activities on new markets and business initiatives  
  • Integrates its services into the ECM environment

Efficient Website Management

It is generally recognized that websites represent one of today's primary sources of information and clearly act as a full-valued communication and marketing channel. How to maintain such an important channel up-to-date and effective?  There is so much information on our website and our webmaster does not manage to satisfy all of our requirements.  

Solution is the Web Content Management (WCM) intended for efficient management of the content of enterprise and product websites. WCM concept provides a very simple tool enabling publishing of information even by common users. It thus enables distribution of responsibility for defined part of the website content within the entire organization. This approach is extended by the process of created content authorization and approval in order to assure controlled way of its publishing. As the third important pillar, WCM implements a template based approach, which assures the uniform company identity and prevents so called “popular art” of the authors. With the three WCM pillars, the website content management becomes simple and efficient and the information remains constantly up-to-date. You can thus simply administer numerous web presentations aimed at a defined group of visitors and their needs. WCM system also enables integration with on-line information sources and you can thus use your intranet, extranet, or product presentation to easily publish data also from other IT systems without the need of author’s intervention.

Even this website of IXTENT® is administered through the Web Content Management system and the text you are reading is always up-to-date. IXTENT® therefore does not have to pay for any webmaster and can use the saved time for its clients.

Characteristics:

  • Direct integration with content production tools, for example with Microsoft Office
  • Establishes uniform and easy to configure interface for content publishing
  • Provides robust web presentation logic even for multiple independent web presentations (for example for product websites)
  • Creates and administers templates as the frameworks for information publishing and defines the possibilities for content authors
  • Establishes dynamic information flow in time even from the perspective of information
  • Automates the web information content lifecycle
  • Administers the user and web content from a single administration location
  • Similarly to the portal solution, it enables integration with content publishing systems or management of users and dynamic content

Business Solutions:

References:

  • Pražská plynárenská, a.s
  • IXTENT s.r.o